Press Releases

SANDISK ANNOUNCES SERVICE DELIVERY CARD DESIGNED FOR MOBILE NETWORK OPERATORS

feb 15, 2009

SDCMobile World Congress, Hall 8, Booth #8C 129 - Barcelona, Spain, February 16, 2009-SanDisk Corporation (NASDAQ:SNDK), the inventor and world's largest supplier of flash storage cards, today announced the SanDisk® Service Delivery Card (SDC), a high capacity custom memory solution based on a microSD card and designed specifically for the Mobile Network Operator (MNO). The unique capabilities of the SanDisk Service Delivery Card enable MNOs to configure local storage to streamline data delivery, improve high capacity memory performance and integrate with network applications and services to enhance the user experience.

This new product family comes with Operator-managed features and options to reserve memory for key applications and services. To address Operators' needs for in-store and out-of-box consumer education, the SanDisk SDC can be pre-loaded with a Service Discovery experience, customized for each MNO, to promote awareness and increase adoption of Operator services.

"We're introducing our first products in a new family of high performance, microSD memory solutions specifically designed to meet the custom needs of MNOs worldwide," said Yoram Cedar, executive vice president and general manager, OEM and Corporate Engineering, SanDisk. "These customized cards highlight applications and services for the MNO and show end users how to get the most out of their mobile experience."

The SanDisk Service Delivery Card provides Operators with the freedom to deliver the latest applications, content and access to services through a physical media channel to the handset. The SDC can be customized to deliver a complete MNO-branded experience that includes unique packaging, accessories and customizable Service Discovery software. SanDisk will also provide services to pre-load data, applications and promotional offers, as well as integrate with existing MNO services.

Sample Benefits of the SDC for MNO:

  • Custom MNO branded service discovery experience that introduces end users to Operator applications and services that result in increased Service Attach Rates
     
  • A physical delivery mechanism to quickly deliver a consistent MNO-branded user experience across a wide range of handsets from multiple vendors
     
  • Customized card capabilities for integration with "value added network service offerings"
     
  • Intelligent, network-aware memory solution binds data to the network
     
  • Launch and install of MNO applications on handsets

Supports Smart Card Web Server and Delivery of Web Applications to Mobile Devices

SanDisk's new family of Service Delivery Cards for MNOs features the latest Smart Card Web Server (SCWS) technology. Service Delivery Cards with the embedded web server provide the necessary high speed interface and storage capacity for web content and services on today's handsets. In addition, powerful search and content management capabilities of the IP-enabled SDC can be utilized by handset manufacturers to speed access to local data.

Cedar continued, "The establishment of global high speed cellular networks has given rise to a new era of mobile computing, featuring access to applications, services and data right from the palm of your hand. The embedded Smart Card Web Server opens a channel to our Service Delivery Cards using industry-standard IP protocols to facilitate Operator delivery of these new services."

As an active member of the SIMalliance, SanDisk recently demonstrated IP-enabled memory technology with the ability to interface with the SIM as a means to accelerate the deployment of popular entertainment, social networking, enterprise and Internet-based services.

The SanDisk Service Delivery Card for MNOs is available in capacities that range from 1-gigabyte 1 (GB) to 16GB. For more information or to view a demonstration of the SDC at Mobile World Congress, stop by the SanDisk booth in Hall 8, Booth #8C 129 or contact Liat Weinblat at Liat.Weinblat@sandisk.com

For more information please visit www.sandisk.com

About SanDisk

SanDisk Corporation, the inventor and world's largest supplier of flash storage cards, is a global leader in flash memory - from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) ) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.


SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. microSD is a trademark of SD-3C LLC. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements, including expectations for new product introductions, applications, features, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, these products may not perform as expected, these products may not be available when expected, and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our most recent Annual Report filed on Form 10-K and our subsequent Quarterly Reports filed on Form 10-Q. We do not intend to update the information contained in this press release.


11 gigabyte (GB) = 1 billion bytes

 

Media Contact:  
Mike Wong  Cesar Pastrana
SanDisk Corporation Text 100 Spain
+1 650-743-3983  +34 (0) 607 42 97 80
mike.wong@sandisk.com   cesar.pastrana@text100.es
   
 Jody Privette  Catherine Pymar (UK)
 Lyman PR for SanDisk  Text 100 UK
 +1 (415) 328-4700  +44 (0) 7976 899057
  jody@lymanpr.com   Catherine.pymar@text100.co.uk
 

 

Custom Flash Memory Product Integrates MNO Applications and Services to Increase MNO Service Revenues

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